Is the Thrive Market free trial really free?

Yes - the Thrive Market free trial is free for 30 days. A credit card is required, so it renews at $59.95/month unless you cancel first.

How much does Thrive Market cost after the trial?

After the free trial, Thrive Market costs $59.95 per month for the Thrive Market membership (annual $59.95/yr or monthly $12/mo) plan.

How do I cancel Thrive Market?

To cancel Thrive Market: 1. Sign in at thrivemarket.com and open your account's membership settings, or go to help.thrivemarket.com; 2. For an annual refund, contact Member Services within 30 days of joining and request a full refund of the fee; 3. For monthly members, ask Member Services to cancel your upcoming renewal before your next billing date; 4. You can reach them via the help center, email, or phone - get confirmation that future charges are stopped. It takes about 6 minutes and is rated medium to cancel.

Do I need a credit card for the Thrive Market trial?

Yes - Thrive Market requires a credit card to start the free trial, so note the renewal date - day 30 - if you only want the trial.

GroceriesMoney-backHow we grade Covered by The Promise

Thrive Market

30 days free · $59.95/mo after

Exit grade C: You can cancel online, but it is buried behind a multi-screen retention flow.

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Quick answer

The Thrive Market free trial runs 30 days, then bills $59.95/month for the Thrive Market membership (annual $59.95/yr or monthly $12/mo) plan. A credit card is required to start. Cancelling is moderate - about 6 minutes. Our take: Think of Thrive Market as a Costco-style membership for organic and better-for-you groceries: you pay a fee, you get lower prices.

Last verified: July 22, 2026

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Our take

Think of Thrive Market as a Costco-style membership for organic and better-for-you groceries: you pay a fee, you get lower prices. The honest framing on the '30-day trial' is that it's a money-back guarantee on the annual plan, not free shopping - you pay the $59.95 up front and can claim it back within 30 days if it's not paying off. The savings guarantee takes some of the risk out, and the monthly plan ($12) is the lower-commitment way in. The one bit of friction: you generally cancel or claim the refund by contacting Member Services rather than a one-click button, so start that before your renewal date.

What you get

The Thrive Market Thrive Market membership (annual $59.95/yr or monthly $12/mo) plan

Included · 6

Member pricing on organic, natural, and pantry groceries plus household and personal-care goods
A savings guarantee for annual members - Thrive credits the difference if you don't save your fee back over the year
30-day money-back guarantee on the annual membership fee for first-time members
Members-only sales, promotions, and free-gift offers throughout the year
Thrive Market's own value-priced house brand alongside name brands
Thrive Gives - free memberships for qualifying low-income families, teachers, students, and others

Worth knowing

Free access - the '30-day risk-free' window is a refund guarantee, not a free trial; you pay the fee up front
The grocery products themselves - the membership unlocks pricing; you still pay for what you order
A guaranteed refund on the monthly plan - the 30-day money-back guarantee applies to the annual fee
One-click self-service cancellation - the refund and cancellation generally go through Member Services

The honest data

By the numbers

Trial length: 30 days
Price after: $59.95 / mo
Card required: Yes
Cancellation: Medium
Time to cancel: ~6 min

Cancellation guide

How to cancel Thrive Market

Documented · ~6 min

01
Sign in at thrivemarket.com and open your account's membership settings, or go to help.thrivemarket.com
02
For an annual refund, contact Member Services within 30 days of joining and request a full refund of the fee
03
For monthly members, ask Member Services to cancel your upcoming renewal before your next billing date
04
You can reach them via the help center, email, or phone - get confirmation that future charges are stopped

Thrive Market free trial - frequently asked

Is the Thrive Market free trial really free?: Yes - the Thrive Market free trial is free for 30 days. A credit card is required, so it renews at $59.95/month unless you cancel first.
How much does Thrive Market cost after the trial?: After the free trial, Thrive Market costs $59.95 per month for the Thrive Market membership (annual $59.95/yr or monthly $12/mo) plan.
How do I cancel Thrive Market?: To cancel Thrive Market: 1. Sign in at thrivemarket.com and open your account's membership settings, or go to help.thrivemarket.com; 2. For an annual refund, contact Member Services within 30 days of joining and request a full refund of the fee; 3. For monthly members, ask Member Services to cancel your upcoming renewal before your next billing date; 4. You can reach them via the help center, email, or phone - get confirmation that future charges are stopped. It takes about 6 minutes and is rated medium to cancel.
Do I need a credit card for the Thrive Market trial?: Yes - Thrive Market requires a credit card to start the free trial, so note the renewal date - day 30 - if you only want the trial.